We believe in a final level of quality assurance here at TransTrans Ltd, which is why we offer Online Testing and Final Survey Checks. It has become increasingly popular with our broad portfolio of market research clients, therefore we encourage any market research organisation conducting multi-lingual surveys online to consider the dangers of leaving these final checks unchecked.
The very last stages before launching a multi-lingual project to field requires critical last minute checks to the survey script which ensure the live survey is identical to the final translated Master file.
Should the survey go live and the respondent experiences missing text, wrong use of punctuation or un-translated error messages, you run therefore the very real risk of obtaining bad data or worse still, the respondent may screen out and not complete the end of the survey. This will always result in time and money lost since there will be a great setback to other deadlines that have been agreed along the work chain.
Checks performed for a vast number of context, rhetoric and demographic issues are displayed correctly against the final translated script here at TransTrans.