Exporting a business to the far east requires in depth understanding of local customs alongside cultural awareness of the region. In Japan, there are procedures for commercial trade that every aspiring businessman must follow: First Impressions Meeting a business team for the first time will seem like a very structured process. Dressing conservatively for…

The entertainment industry worldwide is a competitive market that crosses cultural and linguistic divides. Behind the scenes, the marketing strategy on an international level involves a degree of translation to successfully deliver a product that maximises revenue. Using the film industry as an example, we will show how direct word for word translation may on…

  Business opportunities for networking have never been greater using online technology and diverse social media applications. Making the best impression from the first interaction through clever marketing or social discourse is vital in enhancing product coverage. A smart device will not provide a clear reading of your client’s body language and communication when doing…

  Valentine’s day has become very westernised to many distant nations with cards, chocolates and flowers. The course of true love did never run smooth yet in a world of social media and long distance relationships, cultural awareness is a key factor in making the right impression to someone special. The Middle East and Malaysia…

TransTrans Ltd is attending the Insight Show in London, the most prestigious event, dedicated to the Market Research Industry. The industry is ever changing and you need to be at the top of your game to meet the evolving needs to the market place. As an industry leader we will be there to discuss our…

Translation Industry The business, if it can be described as that, of providing someone with a Translation was totally vested in Monks and Academics throughout the Middle-Ages. And that was limited to the classical languages, mainly Latin and Greek and very occasionally Arabic. It has to be remembered too that languages are a living thing…